About Guy
Commercial experience applied to expansion.
I have spent more than 30 years in commercial roles, working at the intersection of market opportunity, commercial capability and execution to generate incremental revenue beyond established channels.
Experience
Across markets, models and stages of growth.
My career has taken me across digital media, advertising and marketing technology, SaaS, commerce and retail media. I have worked within listed global enterprises, companies undergoing periods of significant growth and earlier-stage businesses.
I am experienced navigating complex corporate structures as well as working in settings where growth has to be found and proven with considerably fewer resources.
Partnerships
A consistent route to commercial expansion.
Throughout that career, harnessing the power of partnerships has been a central and consistently effective means of creating commercial expansion.
By combining complementary capabilities, expertise, market access and customer relationships, I have conceived and driven partnerships that have opened growth opportunities that would have been difficult, slower or uneconomic for either organisation to pursue alone.
Perspective
Commercial value for both sides.
I have partnered with global systems integrators, consulting firms, performance agencies, technology companies and major brands, developing joint propositions and creating new routes to market.
Having worked on both sides of the vendor and agency relationship, I have a strong appreciation of what each party needs from a partnership for it to have genuine commercial value.
This experience has given me the judgement to identify the right opportunities, and the expertise to construct and commercialise partnerships that convert complementary strengths into qualified opportunities, pipeline and revenue.